4. 2020 LOCAL KOREAN COFFEE MARKET
IN 2019, Gross volume of Korean coffee market reached to 5.9 billon dollar .
And, Every Korean drink 353 cup of coffee for year. (3.5kg per year Around 30 Top coffee consumption country)
Retailing market include instant and ground coffee growth stop, but coffee shop market grows for 19% (2.9 bn ->3.6 bn) also this growth Mainly conducted by Starbucks.
Startbucks became no.1 market player in 2018. On the contrary, local brand could not grow as much as global brand.
This research was performed by Hyundai economy research, also said ‘ In 2023 total volume can reach 6. Billion dollar